(iverson's) currentbuzz

Came across this in passing, but I thought it was funny and much more interesting than a simple text screed would have been. ONA might warrant a pictorial report like this. Good work, Leah. Plus, I admire librarians tremendously.

As promised, I wanted to go over a bit of what my experience at the American Library Association 2009 was like to endure. And yes, I used the word endure. It actually did remind me somewhat of going to a outdoor festival. But with less of this

via ALA 2009: A Perspective « La de da.

In S. Korea, Daum and Naver are the big corporate powers in blogs and providing online services. Daum’sDaum (www.daum.net) ? which operates blogging platforms at Daum Blog (blog.daum.net) and Tistory (www.tistory.com) ? has had a program like “Ad Clicks” and a way for bloggers to opt in and share ad revenue.

Now NHN, which operates f Naver (www.naver.com), the country’s most popular Web site, and SK Communications, which operates Nate (www.nate.com), Cyworld (www.cyworld.com) social networking services and the Egloos (www.egloos.com) blogging platform, are also looking get in the act. NHN is looking to bring 1,000 of its most popular bloggers into an ad revenue sharing program. They plan to expand the program after they see how it works with the top bloggers on their sites.

The significance of this move, lies in the sheer number of bloggers who will ultimately be involved. Naver, with currently has 30 million subscribers, and about 30% of whom blog, is the largest portal like this in the world.

“The top-end of popular bloggers often generate more viewers than a small news organization, so having a healthy platform is now a big part of the traffic game,” said an official from Daum.

“And considering that blogging, as with search, has the ability to gather people with similar interests, we believe the potential for target advertising could be immense.”

via Portals Lure Popular Bloggers With Incentives.

So the AdAge video covers Mommy Blogs. The interviewee writes a comment that the interview is great. What could be wrong? Check out the patronizing background of bottles and Teddy Bears. This arouses those of us who just said “no” to bottle feeding and nursed our kids, and it riles the mom bloggers who don’t want to draw a division between stay-at-home moms and those who choose to work. This was not a marketer in touch with the subject of his report. Check out the video, but be sure to read the comments.

NEW YORK (AdAge.com) — Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies.

via Inside the Mommy Blogger Business – Advertising Age – About Digital.

And it’s a very simple post that any journalist can do. It doesn’t take much time, can drive serious traffic and provides additional content and insight for readers. With sites/tools like Publish2, link journalism has become incredibly easy.

Most journalists and bloggers eventually call it a day (except, it seems, for a few tech bloggers). But people don’t stop consuming content just because content producers have gone home for the day. A daily roundup post can give a blog hours more of quality content.

And, as Cramer pointed out, if a blog wants to be a one-stop shop for everything about a beat, the only sensible way to do that if with a mixture of good original reporting and quality link journalism to fill in the gaps.

via The daily roundup: a second dose of link journalism from bloggers | BeatBlogging.Org.

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With the Web’s advertising engine stalling just as newspapers are under pressure, some publishers are second-guessing their liberal attitude toward free content.

“A lot of news organizations are saying, ‘We’re not willing to accept the tiny fraction of a penny that we get from the page views that these links are sending in,’ ” said Joshua Benton, the director of the Nieman Journalism Lab at Harvard. “They think they need to defend their turf more aggressively.”

via Copyright Holders Challenge Sites That Scrape Content – NYTimes.com.

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