FTC Guidelines for Bloggers who Endorse
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
via FTC Publishes Final Guides Governing Endorsements, Testimonials.
Related articles by Zemanta
- Bloggers Must Disclose Payments for Reviews (nytimes.com)
- FTC: Bloggers must disclose paid reviews (msnbc.msn.com)
- FTC Reassures Kidlit Bloggers at DC Meeting (mediabistro.com)
- FTC Guides on Endorsements and Testimonials: What it means in practice (thecustomercollective.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=28fcecc5-379a-4a6e-85f3-b78d41bb539d "FTC Guidelines for Bloggers who Endorse")
One Response to 'FTC Guidelines for Bloggers who Endorse'
Leave a Reply
You must be logged in to post a comment.
[...] FTC Guidelines for Bloggers who Endorse (currentbuzz.org) [...]
Do You Know What Are The New FTC Regulations?
7 Dec 09 at 10:00 am