Virtual Giving Beats F2F donations for charities

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Virtual Giving Beats F2F donations for charities

Charities are tracking their users in social networks, virtual realms and other corners of the online universe to raise money by mixing the efficiency of life online with opportunities to promote brands and have a bit of fun. No one is certain how online giving will evolve, but some campaigns are reporting sizable fund-raising and a deeper and continuing connection with donors.

via Charities Reap Rewards of Online Fund-Raising – NYTimes.com.

Written by Barbara K. Iverson

November 12th, 2009 at 1:40 pm

Posted in Future of News

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