New ethics needed: readers and reporters interactions in a digital environment
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CHICAGOCHICAGO (AP) — Reporters at the ChicagoChicago Tribune say they believe the marketing department in recent weeks solicited subscribers’ opinions on stories before they were published, a practice they said raises ethical questions, as well as legal and competitive issues.
Chicago Tribune brings in reader voting on stories. Reporters and editors protest.
An e-mail signed by 55 reporters and editors, sent Wednesday to Editor Gerould Kern and Managing Editor Jane Hirt and obtained Thursday by The Associated Press, questions why the newspaper was conducting the surveys and what stories were used. They also wanted to know which readers were surveyed and whether any story had been altered as a result of reader comment.
“It is a fundamental principle of journalism that we do not give people outside the newspaper the option of deciding whether or not we should publish a story, whether they be advertisers, politicians or just regular readers,” the e-mail read. “Focus grouping as done in the past is one thing. But this appears to break the bond between reporters and editors in a fundamental way.”
Readers were shown synopses or “dopings” of several unpublished stories, including some the staff is currently working on, according to the e-mail.
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