(iverson's) currentbuzz

In S. Korea, Daum and Naver are the big corporate powers in blogs and providing online services. Daum’sDaum (www.daum.net) ? which operates blogging platforms at Daum Blog (blog.daum.net) and Tistory (www.tistory.com) ? has had a program like “Ad Clicks” and a way for bloggers to opt in and share ad revenue.

Now NHN, which operates f Naver (www.naver.com), the country’s most popular Web site, and SK Communications, which operates Nate (www.nate.com), Cyworld (www.cyworld.com) social networking services and the Egloos (www.egloos.com) blogging platform, are also looking get in the act. NHN is looking to bring 1,000 of its most popular bloggers into an ad revenue sharing program. They plan to expand the program after they see how it works with the top bloggers on their sites.

The significance of this move, lies in the sheer number of bloggers who will ultimately be involved. Naver, with currently has 30 million subscribers, and about 30% of whom blog, is the largest portal like this in the world.

“The top-end of popular bloggers often generate more viewers than a small news organization, so having a healthy platform is now a big part of the traffic game,” said an official from Daum.

“And considering that blogging, as with search, has the ability to gather people with similar interests, we believe the potential for target advertising could be immense.”

via Portals Lure Popular Bloggers With Incentives.

And it’s a very simple post that any journalist can do. It doesn’t take much time, can drive serious traffic and provides additional content and insight for readers. With sites/tools like Publish2, link journalism has become incredibly easy.

Most journalists and bloggers eventually call it a day (except, it seems, for a few tech bloggers). But people don’t stop consuming content just because content producers have gone home for the day. A daily roundup post can give a blog hours more of quality content.

And, as Cramer pointed out, if a blog wants to be a one-stop shop for everything about a beat, the only sensible way to do that if with a mixture of good original reporting and quality link journalism to fill in the gaps.

via The daily roundup: a second dose of link journalism from bloggers | BeatBlogging.Org.

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With the Web’s advertising engine stalling just as newspapers are under pressure, some publishers are second-guessing their liberal attitude toward free content.

“A lot of news organizations are saying, ‘We’re not willing to accept the tiny fraction of a penny that we get from the page views that these links are sending in,’ ” said Joshua Benton, the director of the Nieman Journalism Lab at Harvard. “They think they need to defend their turf more aggressively.”

via Copyright Holders Challenge Sites That Scrape Content – NYTimes.com.

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It was a fantastic learning experience and I came away with some head-exploding resources and ideas. You can read about my experience at my blog, The Learned Fangirl, but here are 25 things that I came away with from the conference (based on the copious note taking that I did while there) I’ve been sharing with friends, colleagues, and now, you. Hit me up at @ thelearnedfangirl @ gmail [.dot.] com if you want a little bit more explanation, or better yet, check out the podcasts from all of the SXSW interactive panels at the SXSW website. Hope to see you there next year!

via 25 Things I Learned From SXSW | 2chicksblogging.com.

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Read the rules and see if you agree. There are a couple that I take issue with…

So there’s a part of me that loves blogging because you’re allowed to break the journalism rules. In fact, I’d argue the best bloggers break them regularly because blogging isn’t a news story; it shouldn’t read like one; it shouldn’t look like one.

So here are my top 10 journalism rules you should go right ahead and break on your blog:

via 10 journalism rules you can break on blogs | Save the Media.